5 Reasons Why Your Business Should Be Using Twitter

Businesses of any size can benefit from Twitter, one of today’s hottest social media tools. A quick search on Twitter will demonstrate that large, multinational corporations and small local businesses (and everything in between) utilize the site. We’ve put together a list of the top reasons that your business should be using Twitter to show just how beneficial this online tool can be.

1. Connect with Customers: This is probably the top reason that any business should be using Twitter. The site gives businesses an easy way to create real connections with customers. Since many Twitter users visit the site at least once per day, the connection between the business and the customer becomes reinforced over time.

2. Create a Cohesive Brand Identity: By creating a Twitter identity, your business can be more approachable and personable to customers. You can use your tweets to convey a certain identity, philosophy or message to customers in a succinct way. Over time, your brand will be more recognizable to customers and a solid brand identity can be formed.

3. Marketing: For businesses, Twitter offers a way to market to customers free of charge in a way that they appreciate and identify with. Furthermore, they can count on the fact that no time is wasted in marketing efforts on Twitter since their followers already have an interest in their brand or products.

4. Promotions: Along the same lines, Twitter can be a great way to offer your customers deals or coupons. If people find out that you occasionally offer exclusive promotions through Twitter, if may help to build your follower base.

5. Feedback: Another important use of Twitter is to allow customers to give their feedback and ask questions. Rather than only broadcasting your messages or promotions to followers, ask them what their favorite product is (or their least favorite). Hold a live Q&A session where customers can ask questions and get answers in real time. These practices will help you retain followers and build a solid relationship with your customers.