BlueFire Media is proud to launch a new website for the InterNational Electrical Testing Association (NETA), based in Portage, Michigan. NETA is an accredited standards developer for the American National Standards Institute (ANSI) and defines the standards by which electrical equipment is deemed safe and reliable.
The mission of NETA is to serve the electrical testing industry by establishing standards, publishing specifications, accrediting independent, third-party testing companies, certifying test technicians, and promoting the professional services of its members. The association also collects and disseminates information and data of value to the electrical industry and educates the public and end user about the merits of electrical acceptance and maintenance testing. All of NETA's programs are fueled by thousands of hours of volunteer effort donated by industry experts, many of whom own, operate, or are employed by NETA-accredited companies.
With increased activity in this field, NETA management decided to contract the creation of a redesigned website and online strategy. BlueFire Media was then enlisted to design a site with a simple navigation scheme and an intuitive user interface. The results include a convenient navigation scheme and straightforward explanations of available services and publications.
BlueFire Media, with extensive experience in internet marketing and search engine optimization (SEO) strategies, built the site with their all-inclusive Content Management System (CMS) which allows existing NETA personnel to easily edit the site without the costly expense of in-house web designers and programmers.
The new website showcases NETA's official publication, NETA World, and the ability to peruse article archives as well as to obtain a subscription. Links for the NETA bookstore provide an online collection of NETA books for sale, while the "members only" portal allows secure registration and account management.
BlueFire Media merges the finest talent in programming, graphic design, and SEO marketing to deliver engaging websites capable of generating business-booming internet traffic. Its specialty - increasing its clients' online visibility - is accomplished through pay-per-click (PPC) marketing, Web 2.0 strategies, interactive social media, blogs, dynamic e-mail campaigns, and traditional web promotion.