BlueFire Media Launches Local Festival Website

Taste of Kalamazoo Festival Website

BlueFire Media proudly announces the completion and launch of a new website for the Taste of Kalamazoo, a long-running music and food festival held annually in downtown Kalamazoo, Michigan.

Every year, on the fourth weekend of July, thousands of hungry festival-goers flock to downtown Kalamazoo to enjoy the endless variety of foods presented by Kalamazoo's most popular eateries at the festival known as the Taste of Kalamazoo. More than 30 local restaurants and chefs offer mouth-watering combinations of ethnic items, family favorites, exotic dishes, and local specialties, attracting and feeding an average of 10,000 people per day in downtown Kalamazoo and totaling 25,000 - 30,000 attendees over the entire weekend.

Now in its 24th consecutive year, the Taste of Kalamazoo has grown to include more and more restaurants of wide-ranging culinary styles as well as numerous local wineries and breweries. Each year more restaurant vendors are added to allow a wider selection of menu items, now over 200 in all.

With increasing attendance each year, organizers wisely chose to increase the number of online visitors by contracting the creation of a redesigned website and online strategy. BlueFire Media was then enlisted to design a site with a simple navigation scheme and convenient user interface. The results include smoothly designed menus with straightforward listings of musical talent, family events, and other pertinent information.

BlueFire Media, with extensive experience in internet marketing and search engine optimization (SEO) strategies, built the site with their all-inclusive Content Management System (CMS) which allows the existing organizers and planning personnel to easily edit the site without the costly expense of in-house web designers and programmers.

The new website showcases frequently asked questions as well as directions to the site along with picture galleries, links to sponsors, media submissions, and musical line-ups dating back to 2004. View more at

BlueFire Media combines the finest talent in programming, graphic design, copy writing, and SEO marketing to deliver engaging websites capable of generating business-booming internet traffic. Its specialty - increasing its clients' online visibility - is accomplished through pay-per-click marketing, Web 2.0 strategies, interactive social media, blogs, dynamic e-mail campaigns, and traditional web promotion.

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