Twitter For Brand Management

11/18/2012

It seems that Twitter is everywhere these days. We are seeing more businesses of all sizes establish their presence on this popular social media tool every day. Some of these businesses really understand the benefit that sites like Twitter can do for their brand, others don't get it at all.

Twitter is an excellent resource for businesses to connect with their customers and clients. It is also a great way to manage your brands public relations.

A few negative tweets from unhappy customers can do serious damage to your brand's reputation. They can spread like wildfire. This is because it is not just the original tweet, they can be retweeted by others and can literally go viral. This is scary because it is happening and there is no retort, it's especially damaging if the complaint is not true or over exaggerated.

Some positive tweets can do good things for your brand. These can be by a company spokesperson or employee, or they can be from a customer. And just like the complaints, positive tweets can be retweeted and spread across the Web.

If you are interested in setting up a twitter account we can help you. We can give you a customized background image and optimize your account. We can advise you on how to properly manage the twitter buzz about your brand and we can teach you on how to attract a big following.

You can follow us on twitter here, @bluefiremedia and two of our current clients here, @erbellispizza and @877ironmike.

If you would like to learn more about twitter, contact us at Blue Fire Media today.

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