Let's face it. When you're not the big guy on campus, reaching your target audience on Google is very difficult. For instance, say your business sells lawn mowers. Unless your business happens to be Home Depot, Lowes, or Sears, reaching the top of the first page on Google is going to take strategic planning.
Hopefully by now you have had the chance to familiarize yourself with our recent blog post on optimizing long-tailed keywords. When you're just starting out, knowing what the best keywords can seem daunting. Here are some tools that can make choosing the best long-tailed keywords easier.
The easiest starting point is using Google's autocomplete tool. Every time a search is entered into Google's search bar, a list of the most common related searches appear. A good thing to keep in mind is if what you are trying to sell does not appear as a top related search, what additional words are needed to make your product appear.
Google Keyword Planner is another free tool that can help determine what keywords should be included in your long-tailed keyword. While you are required to have a Google AdWords account, you are not required to have any advertising campaigns currently active to benefit from Keyword Planner. Using the Keyword Planner, you are able to search your keyword and discover a list of additional keyword ideas and even lists the level of competition the keyword is associated with.
While not entirely free, Wordstream does offer up to 30 free keyword suggestions. The list is sorted by the level of frequency a keyword appears in a related search result. You can opt to subscribe to their website and have Wordstream help develop stronger web advertising strategies but the 30 free keyword suggestions is an adequate starting point for developing your long-tailed keywords.
Wordtracker is a great simple keyword finder that not only lists the best keywords related to your search term, but also lists the competition and the keywords that have the highest potential. These three features are completely free. Wordtracker also offers different paid plans that help further your knowledge of SEO competition data.
Wordtracker offers a free extension for Chrome web browser that allows you to uncover the high-performing keywords in your market. Scout is really easy to read and easy to use. To use Scout, start by visiting a successful webpage of your competitors. From their webpage, Scout lists the most commonly used words, insights, and keyword statistics. The data you have collected is similar to the data you would uncover on Wordtracker's website. The only real difference is Wordtracker is more broad across the Internet while Scout allows you to focus on your direct competitors.
Thinking like your customer is one way to think of additional words to create you long-tailed keyword. Unfortunately you can't always anticipate that exact wording that your customer would use in their search. Coming just short of reading your customer's mind, Ubersuggest asks you to enter a search term and they create a list of phrases that are associated with what you entered, plus every individual letter of the alphabet. From that list, you can click on any keyword and an additional list of even more specific terms is displayed. This website is definitely a huge time-saver.
These are some of the top tools you will come across as you are working towards finding the optimal long-tailed keywords for your website. While there are even more tools that require either a one-time fee or an annual subscription, the tools listed above are free and will help you get on the right track.