Google's goalposts for what constitutes good SEO are constantly evolving. From transitioning to new algorithms to punishing sites for poor mobile responsiveness, the average website owner has a lot to keep up with just to rank favorably on the search engine's results. However, there are a host of additional benefits to good on-page SEO practices, especially in regards to mobile devices. Faster load times, a better user experience and a larger audience are all the result of having good on-page mobile SEO. In this post, we're going to look at the steps your web designer should be taking to ensure that your website is mobile responsive and, more importantly, how those steps benefit your business.
1. Ensure complete mobile responsiveness
Google now eliminates search results on mobile devices if the page being served is not responsive. As a result, if your site isn't responsive, your other SEO efforts barely even matter. Even if you have a top ranking position on a common keyword, it means nothing if your site is being removed from 50% of all searches.
2. Reduce and optimize everything
Nearly 78% of all on-page SEO issues are related to images. If your images are too large - in file size, not dimensions - they're going to increase your page's load times and reduce the efficacy of your overall SEO strategy. For simple images, especially those that utilize a limited color palette such as logos, use the SVG file format to limit file size. For more complicated graphics, use an image optimizer to reduce the size by removing unnecessary data. One great way to reduce load times on mobile devices is to create smaller images and utilize the SRCSET attribute to display the smaller image on mobile devices.
3. Decrease page load times
Google cares about speed. If your page takes ages to load, there's a good chance that search engines are lowering your placement in results. To help speed things up, use a service like Google's PageSpeed Insights. After you've entered your site, you'll receive a detailed listing of items that can be fixed to improve your load times and, therefore, increase your SEO ranking. Don't worry about addressing every single suggestion, even the best sites are lucky to score above 90, but larger issues like offsite code and browser caching are important.
At Blue Fire Media, we take every step possible to ensure that our clients are realizing the full potential of their website's SEO. From complete mobile responsiveness to image optimization, we carefully inspect every aspect of our sites before they go live. We believe that it's essential to stay on top of the latest developments in the SEO world, such as Google algorithm changes, to ensure that our clients achieve the search engine ranking that they want. If you've been looking for a knowledgeable, proven agency capable of giving your website the online presence that it deserves, contact the team at Blue Fire Media today.