Part of what sets one Web design company apart from the others is their level of customer service. There are literally thousands of different Web design companies out there and there is one for every budget. The same is true on the local arena for Kalamazoo Web designers.
Often times a person needs a website and they will go through a friend of a friend, or with whoever has the best price. While I can certainly understand this approach, it is not one that I recommend. Besides the obvious difference in talent level from one designer to another, it is also important to look into the customer service of a potential Web designer.