What is web analytics? The Web Analytics Association defines it as "the objective tracking, collection, measurement, reporting and analysis of quantitative internet data to optimize Websites and marketing initiatives."
Remember the days when you just had to wonder which half of your advertising was being wasted because there was no way to substantiate what worked and what didn't? Those days are long gone! With Web analytics, you can understand your visitors, traffic patterns, marketing campaigns, conversion dynamics and more. This tool can make it easy to fine tune your Website and campaign performance to maximize your return on investment (ROI).