Web Marketing Overview
If you are a successful entrepreneur, you know that a business is built upon guts, know-how and good marketing instincts. So you say to yourself, "What exactly is Web marketing?" You are probably wondering how web marketing differs from what you already know concerning traditional marketing. The truth is... they differ dramatically. Market research tells us that building your Website is only the first step. Almost all successful Web strategies spend as much on Web marketing as they do on the actual Website - usually more.
Bluefire Media offers an array of marketing services that will help make your Web strategy successful:
| Search Engine Optimization: This means that we build your Website so that the guy looking for your product or servcie can easily find them...on your Website. |
| Pay-per-Click strategies: You know all that stuff below the "Sponsored Links" on the right side of Google? ...Well, that is called Pay-per-Click. Every time someone clicks one of those links, Google collects money. (Now you know why Google's stock is so high.) Pay-per-Click strategies can reap amazing ROI benefits for many businesses. |
| Web Analytics: The Web Analytics Association defines Web analytics as "the objective tracking, collection, measurement, reporting and analysis of quantitative Internet data to optimize Websites and marketing initiatives." Remember the days when you just had to wonder which half of your advertising was being wasted because there was no way to substantiate which strategy worked and which didn't? Well, not any more! With web analytics, you can understand your visitors, their traffic patterns, the success of you marketing campaigns, conversion dynamics and more. This tool can make it easy to fine-tune your Website and advertising campaign performance to maximize your return on investment (ROI). |
| E-Mail Marketing: Relax... Bluefire Media does not believe in sending out unwanted e-mails (spam). However, there is a thing called opt-in or permission-based marketing. Sending your prospects and existing clients information that they have requested is a sensible way to stay in touch with your target audience and keep prospects interested in your unique offerings. Bluefire Media will show you ways to get your Web users interested in receiving more information about your company and the goods or services you offer. |
| Press Releases: The Web has changed the rules of marketing and information gathering. Today, savvy marketing professionals use press releases to reach their audience directly. Buyers read your press releases, and you need to be speaking their language. We can help... |
| Link Optimization: Most of the major search engines now use in-bound links in their ranking systems. We believe that you must have an ongoing link optimization program to earn and keep a high search engine ranking. |
| Strong Landing Pages: Landing pages use well-researched keyword phrases designed to highlight one keyword phrase or a product segment and are specially optimized for search engines. These pages direct high-quality, targeted traffic to your site and have proven to be one of the most effective ways to earn high rankings on popular search engines. |
| Conversion Improvement: A "conversion" is a method of persuading your Web visitor to act. Maybe your Web strategy is simply building your brand or you just want to have a Web visitor call your office for more information. Maybe you are selling a product on your e-commerce site and you simply want the Web visitor to give you his hard-earned money. However you define your conversion, it must be measured. Bluefire Media will work with your company to make sure the usability of your Website is such that it maximizes your conversion rate. |
| RSS: Short for "Really Simple Syndication", RSS is in fact one of the best time-savers online - and it's getting easier to use. RSS is a way for Web surfers to keep up with the latest news or catch hot deals on travel packages, concert tickets and nearly anything else people use the Web to buy. Instead of typing in 20 different addresses every time you visit a Website, just get "RSS feeds". Every time a page updates, you get an alert. The search engines see this activity and can improve the ranking of your Website. |
Now that you understand some of Bluefire's marketing services, allow us to outline a flexible, a la carte Web marketing plan that will fit your budget. You will simultaneously learn how to not just build a Website but an integrated, successful marketing offensive for your business.
