Online marketing can be overwhelming. Discovering what is the best channel to reach your target audience, or even figuring out who your target audience is for that matter, can seem a daunting task.
The Internet has become the main tool your customers use when they are looking for a certain product or service. Appearing on the first page of Google’s search results is extremely difficult, especially if you are a small business owner. Google AdWords allows you to appear side-by-side higher ranking web pages.
Reaching the Right Audience
The number one thing that Google AdWords helps you with is reaching your customers when they are searching for the services you offer. When you purchase a TV spot, an advertisement in the local paper, or even a billboard on I-94, you can guarantee you are not reaching all of the people who could benefit from your services. By using AdWords for your online advertising, your ads can appear every time someone is searching online for whatever service or product you offer.
Reaching the right audience can depend on determining the location you would like to target. With AdWords, you can choose to have your ad appear in a set location. If you own a business that has several locations, targeting your ad to the areas around each store front is one option. You can also choose to advertise across the web if your business is web based anyways.
Customize to Fit Your Needs
If you have been in business for a while, you know when you are busiest. AdWords allows you to advertise at a specific time, on certain days of the week, and even during certain times of the year. You can easily change your ad to fit your business’s needs as frequently as you want.
You can also run multiple ads to target different services that you offer. AdWords allows you see how each of your individual ads are performing and allows you to change the information in your ad as much as you want so you can find the best way to attract attention with your advertisement.
Google AdWords lets you have total control over how much you want to spend. Setting your budget is done through a few different ways.
- Set the maximum amount you want to spend per day.
- Even if your ad appears in a web search, you only pay when someone actually clicks on your ad. This is called cost-per-click (CPC).
- You set the maximum CPC bid you are willing to spend to bring people to your website. Since other similar businesses are advertising at the same time as you, whichever business has the highest CPC bid, the higher up on the page the ad will appear.
- If AdWords determines your ad and the landing page on your website is more relevant than other ads, your ad will appear closer to the top, even if your competition’s CPC bid is higher than yours. This is done by focusing on the most effective keywords and targeting your advertisement to the right audience.
- There is no contract to use AdWords. You can spend as much, or as little as you want and quit at any time.
With traditional advertising and marketing, you invest a lot of money in creating an ad that is going to attract people’s attention. The problem with this is no matter how beautifully designed your ad is, or how incredible your commercial is, if people are not picking up the paper or tuned into the station with your commercial on, you’re not reaching enough people. Even if 1,000 people are exposed to your advertisement, if they are not in the market for your product or service, it was not the best use of your money. With AdWords, your ad only appears when people are searching for your product or service.
Types of Advertising
Google AdWords features several different advertising options. The first is advertising on Google’s search results page. Next, you can choose to advertisement on people’s mobile devices. This is especially useful if your goal is to increase in store foot traffic. As people are searching for local places to shop on their phone, your ad would appear and help bring them in your door. The third type of advertising available to you is appearing on websites across the Internet that are related to your business. The fourth type of advertisement is done on the Google Display Network using images and videos to help catch people’s eye. These are the ads that you see on other websites, not on the search results page. Finally, you can choose to advertise on YouTube.
Using Google AdWords has many benefits at an affordable price. AdWords helps you to promote your business easily and allows you to make changes to your ads based on performance.
Want to learn more about AdWords and how Blue Fire Media can help to set up your ads and manage your account? Call us today at 269-492-1000 or email us using our contact form to discuss how we can help your business reach the right people, at the right time.