In our previous post, we discussed the basic terminology used in Google Analytics. Now, we're going to look at a Google eccentricity that many our clients have been puzzled by: the dreaded (not provided) field.
In 2011, Google made the first in a series of changes to the way that it passed keyword information to websites. In short, the change meant that search terms would not be provided when a user performed a secure Google search and would, instead, be indicated in Google Analytics by the keyword (not provided).
Google Analytics is a really cool and helpful feature, if you know how to use it. You may have wondered what all that data really means and how it can help. Understanding Google Analytics may take a little time, but the pay-off is understanding who is coming to your site, how they are using the site, and how that can help us improve the site to maximize your return on investment.