Search Engine Optimization is a long, ongoing process that doesn’t necessarily produce immediate results. Focusing on the right keywords will boost both your online presence and your site’s ranking in online searches, but it can take several months before you see the results you want. Our team at Blue Fire Media will work with you to choose the right keywords and establish them in the content of your website, so that when your website is crawled by Google, the algorithms will recognize these words when people enter them into the search engine window and bring up your website in the search results. In today’s post, we will discuss the importance of finding the right keywords to help improve your website’s search ranking.
Be Flexible in an Everchanging Market
For some businesses, the targeted keywords rarely, if ever, change; whereas, other businesses may need to switch keywords for a variety of reasons. For example, a property management company will focus on keywords like “landscaping” and “lawn maintenance” during the summer, but will need to switch focus to words like “snow removal” and “snow plowing” when winter arrives. On the contrary, a plumbing company will focus on a keyword like “emergency plumber,” as plumbing emergencies can happen all year long. Your keyword focus makes a big difference in how easily your site can be found in those specific searches. Whether you need to focus on specific products, seasonal services, or standard services that are performed year-round, Blue Fire Media’s team will make sure to include content that focuses on the relevant keywords to ensure that your website is attracting the customers who need your services.
Focus on Long-Tail Keywords
When selecting the keywords you wish to focus on, you should consider more specific long-tail keywords. There’s nothing wrong with using simple keywords for your website, but you are setting yourself up for a David vs. Goliath style competition against national companies with much larger marketing budgets. For example: a pizzeria that decides to use “pizza” as its focused keywords will never be able to compete against national pizza chains. A focus on a long-tail keyword will increase the chances of conversion. Keywords like “pizza delivery” (which identifies a specific service) or “Kalamazoo pizza” (which identifies a specific location) will help the local pizzeria to stand out from the chains who spend exponentially more money on much larger ad campaigns. This will also help customers find more specific services or products you offer
Blue Fire Media has worked with several small businesses who have seen the benefits of using long-tail keywords for their search engine optimization. We will work with you to establish a strategy for your business to improve your website’s ranking in online searches. Contact us for more information about how our search engine optimization services can benefit your website.