Stay up to date with Blue Fire Media for the latest news and opinions in Web Design, social media, Search Engine Optimization and internet marketing.

Do You Need Help With Your Marketing “To-Do” List?

Online Marketing

Has the New Year gifted you with an abundance of new work? Are your marketing efforts falling by the wayside because of your workload in other areas? Blue Fire Media is here to alleviate that burden and keep your company's digital and print marketing efforts on track. Working in all mediums, our team has extensive experience creating websites and printed materials, as well as managing social media accounts and e-mail marketing campaigns. Ring in the New Year properly: with an aggressive, effective marketing plan that captures the imagination of your customers and keeps your company fresh in the public's mind!

Responsive Design: Why it Matters for Your Website

Responisive Web Design

Responsive design is the new maxim in web design, and for good reason. A website that automatically adjusts and reshapes itself to the size of the device you're using is a valuable asset in an increasingly mobile market that market regularly views the Internet on a smart phone. To be effective in web commerce, your website needs to be as smart as your phone, perhaps smarter.

How Important is Customer Service From a Web Design Company?

Customer Service

Part of what sets one Web design company apart from the others is their level of customer service. There are literally thousands of different Web design companies out there and there is one for every budget. The same is true on the local arena for Kalamazoo Web designers.

Often times a person needs a website and they will go through a friend of a friend, or with whoever has the best price. While I can certainly understand this approach, it is not one that I recommend. Besides the obvious difference in talent level from one designer to another, it is also important to look into the customer service of a potential Web designer.

What Can Google AdWords Do for You?

Google Adwords

Online marketing can be overwhelming. Discovering what is the best channel to reach your target audience, or even figuring out who your target audience is for that matter, can seem a daunting task.

The Internet has become the main tool your customers use when they are looking for a certain product or service. Appearing on the first page of Google's search results is extremely difficult, especially if you are a small business owner. Google AdWords allows you to appear side-by-side higher ranking web pages.

Writing for Content

Writing good content

Last time, we talked about writing well for your website. Without good writing, your message won't get across.

The flip side of that coin, however, is do you have anything to say. If all you have to say in a blog or on a home page is "Buy our stuff" or "Like us on Facebook" without giving a compelling reason why anyone should do either, you have no message. Your content will do nothing to retain current customers or attract new ones. Google search engines will pass you by with nary a notice, let alone a ranking on the first page.

How to Write Good

Punctuation Tips

Writing well starts with grammar. So does writing poorly, such as in the title above. Using the adjective "good" instead of the adverb "well" to modify the verb "write" is clearly wrong. On the other hand, "Learn to write good content for websites" is correct, but doesn't mean quite the same thing.

This blog is about writing well, not about writing good copy. There is a difference, but we'll blog later about content you need to have in effective copy.

Increase Your Website’s Visibility with On-Page SEO for Mobile

mobile seo

Google's goalposts for what constitutes good SEO are constantly evolving. From transitioning to new algorithms to punishing sites for poor mobile responsiveness, the average website owner has a lot to keep up with just to rank favorably on the search engine's results. However, there are a host of additional benefits to good on-page SEO practices, especially in regards to mobile devices. Faster load times, a better user experience and a larger audience are all the result of having good on-page mobile SEO. In this post, we're going to look at the steps your web designer should be taking to ensure that your website is mobile responsive and, more importantly, how those steps benefit your business.

Featured Client: Fresh Christmas Wreaths from Premium Christmas Wreaths


With winter coming and department stores undoubtedly already planning their Christmas decorations, we'll soon be fully in the throes of the Christmas spirit. In light of that, we wanted to headline one of our amazing clients: Premium Christmas Wreaths.

Premium Christmas Wreaths is a locally owned business that grows over 100 acres of Christmas trees every year. With over 100,000 trees planted at any given time, they offer an unmatched selection of festive trees, fresh Christmas wreaths and natural ornamentation.

How to Respond to Negative Social Media Comments and Reviews

Online Reviews

Bad reviews and negative comments on social media can be extremely disheartening. With your entire life invested in your business, hearing about a poor experience can elicit a wide range of reactions. From an annoyed outburst or cynical quip to a dismissive retort or angry rant, every business owner experiences a spectrum of emotions when they read a negative review. The most important thing, though, is to remain calm and work towards a productive, mutually satisfactory resolution. In this post, we're going to give you five tips that will help you respond to negative social media comments and reviews.

Google Analytics: What is (not provided)?


In our previous post, we discussed the basic terminology used in Google Analytics. Now, we're going to look at a Google eccentricity that many our clients have been puzzled by: the dreaded (not provided) field.

In 2011, Google made the first in a series of changes to the way that it passed keyword information to websites. In short, the change meant that search terms would not be provided when a user performed a secure Google search and would, instead, be indicated in Google Analytics by the keyword (not provided).

Ready to get started on an awesome new website?