Google Analytics: What is (not provided)?


In our previous post, we discussed the basic terminology used in Google Analytics. Now, we're going to look at a Google eccentricity that many our clients have been puzzled by: the dreaded (not provided) field.

In 2011, Google made the first in a series of changes to the way that it passed keyword information to websites. In short, the change meant that search terms would not be provided when a user performed a secure Google search and would, instead, be indicated in Google Analytics by the keyword (not provided).

Six Tools for Discovering the Optimal Long-tailed Keyword

Lemur with long tail

Let's face it. When you're not the big guy on campus, reaching your target audience on Google is very difficult. For instance, say your business sells lawn mowers. Unless your business happens to be Home Depot, Lowes, or Sears, reaching the top of the first page on Google is going to take strategic planning.

West Michigan SEO

West Michigan SEO

Blue Fire Media is a West Michigan web design business that specializes in helping local companies create highly successful websites. With their expertise in search engine optimization (SEO), web development, web marketing and creative content, Blue Fire Media will put your West Michigan business at the forefront of local competition by quickly driving customers to your website. Our team of experts will help internet users locate your website when searching for the products they need, connecting you with new customers day after day.

Ready to get started on an awesome new website?