All the Latest in SEO and Web Design
Blue Fire Media is committed to staying current with the latest developments in search engine optimization (SEO), web design, and online marketing. Always investigating new avenues that may give our customers a leg up on their competitors, we understand that the landscape of the Internet is constantly changing. To learn about our current interests, projects, and thoughts, select a news article from the options below.
Bad reviews and negative comments on social media can be extremely disheartening. With your entire life invested in your business, hearing about a poor experience can elicit a wide range of reactions.
Has the New Year gifted you with an abundance of new work? Are your marketing efforts falling by the wayside because of your workload in other areas? Blue Fire Media is here to alleviate that burden and keep your company’s digital and print marketing efforts on track.
Responsive design is the new maxim in web design, and for good reason. A website that automatically adjusts and reshapes itself to the size of the device you’re using is a valuable asset in an increasingly mobile market.
Part of what sets one web design company apart from the others is their level of customer service. There are literally thousands of different web design companies out there and there is one for every budget.
Online marketing can be overwhelming. Discovering what is the best channel to reach your target audience, or even figuring out who your target audience is for that matter, can seem a daunting task.
Google’s goalposts for what constitutes good SEO are constantly evolving. From transitioning to new algorithms to punishing sites for poor mobile responsiveness, the average website owner has a lot to keep up with just to rank favorably on the search engine’s results.
In our previous post, we discussed the basic terminology used in Google Analytics. Now, we’re going to look at a Google eccentricity that many our clients have been puzzled by: the dreaded (not provided) field. In 2011, Google made the first in a series of changes to how it displays keywords.
Google Analytics is a really cool and helpful feature, if you know how to use it. You may have wondered what all that data really means and how it can help. Understanding Google Analytics may take a little time, but the pay-off is understanding who is coming to your site.
You do need to earn honest online reviews. Does your business need to have online reviews to successfully attract customers? In today’s world, most likely, yes. For retail or service oriented businesses, absolutely.
A Google AdWords campaign is tricky. In many ways, it’s more nuanced than print or broadcast advertising. Not that there isn’t nuance in other advertising media.
If you’re going to provide photos to use on your website, you need to start with high quality images. Whether it’s a fairly small shot of a product, or a large, wide photo for the banner, you want to have top quality in the image to make your website stand out and reflect well on your business.
Search engine optimization (SEO) includes processes that make your website easily found by search engines. These processes include identifying and using keywords in website content in a way that can be continually updated.
In this post we take a break from talking business to share our view of Pure Michigan from our office. This view is outside our window at 724 W Centre Ave, Portage MI. The water is Portage Creek.
The Internet is alive with predictions for 2015 of expected trends in website design and content practices. While some bloggers have made predictions that are clear outliers, there appears to be solid agreement of some of the developments we’ll see in the coming year.
You have compiled an email list of current and potential customers, colleagues or people who in some way have expressed an interest in your business or your organization, and you want to send them regular emails.
I’m sure it is no surprise to you that mobile internet usage has skyrocketed over the last few years. A recent report from Morgan Stanley predicts that mobile internet usage will match that of desktop internet usage in 2014.
If you’re in business, you already know it’s a good idea to talk your customers so you can communicate with them on what’s going on with your business, what’s new in your product line and what services you have to offer.
In fact, your website is hosted at a very real brick and mortar location on Earth — the real Earth. All of our sites are hosted on our servers located physically in Lansing, MI, at a major hosting provider. What follows is a glossary of terms connected with website hosting.