All the Latest in Kalamazoo Web Design and SEO
Blue Fire Media is committed to staying current with the latest developments in search engine optimization (SEO), web design, and online marketing. Always investigating new avenues that may give our customers a leg up on their competitors, we understand that the landscape of the Internet is constantly changing. To learn about our current interests, projects, and thoughts, select a news article from the options below.
When you get a new website live, or your search results, number of phone calls, and number of emails received are below what you would like for them to be, Blue Fire Media is the web development company in Kalamazoo that can help.
If you would like to improve your business’ rankings on Google, Blue Fire Media is here to help. With proven search engine optimization (SEO) strategies that include writing blogs and website content, creating Google AdWords campaigns, and helping with reputation management.
At Blue Fire Media, we’ve built websites for some of Kalamazoo’s most iconic businesses, including Airway Fun Center, Kalamazoo Metro Transit, Clock N Lock Escape Rooms, and the currently-in-progress Exchange Building.
If your old site has been looking more and more outdated, and you need a way to impress existing and potential clients, Blue Fire Media can help make your ideas a reality with responsive and innovative website design in Kalamazoo.
When your old website’s got you down, there’s no better time to look into Kalamazoo web design from the area’s leading expert, Blue Fire Media. An old website doesn’t just poorly communicate your company’s values, it risks pushing away potential customers.
If your business needs to improve its rankings on Google, Blue Fire Media, the premier Kalamazoo web design company, is here to help! With our proven search engine optimization (SEO) strategies, we will work to place your business ahead of your competitors in search results.
If you’ve been searching for a Kalamazoo web development team that understands the area, knows the ins and outs of online marketing, and is committed to designing effective strategies to promote your business, you’re in the right place.
The food industry is always growing and adding more businesses, but, with quality print design in Kalamazoo, you can get the extra edge on your competition.
As the premier Kalamazoo web designer, the team at Blue Fire Media has fielded a lot of questions lately about Google’s Local Services and Guaranteed platforms. What’s the difference between these platforms and the more traditional Ads (or AdWords) platform? What are the benefits?
One of the many services that Blue Fire offers is graphic design in Kalamazoo. Whether it’s coming up with the look and layout of your website, designing or updating your logo, or creating promotional or marketing materials that include trade show banners, flyers, brochures, and advertisements.
When you’re trying to reach your customer base with marketing and advertising, you can take your efforts to the next level with an online marketing company in Kalamazoo.
If you’re looking to start a new business, you’re absolutely going to need a trusted, dependable, and proven Kalamazoo web design team. As the primary way that new customers reach your business, your company’s website is essential to its success.
Many small business owners feel that they cannot afford online marketing or that it’s not worth it. That couldn’t be further from the truth – in fact – most small businesses can’t afford to NOT engage in online marketing.
The world of advertising is a competitive one, but you can stand out by getting a fresh look for your business with an experienced graphic design company in Kalamazoo.
AdWords can be a difficult platform to navigate, even for the most experienced Kalamazoo web design experts. With all of the recent changes made to the interface, the transition period has made it even more challenging. It seems like every time you get used to where certain options are, they change.
Online marketing is an incredibly important part of promoting your business and reaching consumers. Many analysts have compiled data that shows an increasing number of consumers make purchasing decisions based on online research.
If your business needs to better reach its clientele, then you can benefit from the professionals at Blue Fire Media to help you increase traffic with the best graphic design in Kalamazoo.
When it comes to Kalamazoo website design, there’s only one company with years of experience, an in-house team of talented professionals, and a portfolio that covers the area’s most recognizable businesses. Blue Fire Media isn’t just a web design company, we’re a collective of trained professionals.
While Blue Fire Media is known for its web design services, we also provide print and online marketing in Kalamazoo. We have a dedicated, in-house team of graphic designers, content creators, and web developers and designers that has been providing marketing services since 2006.
When people view your website, brochure, pamphlet, or even a simple poster, you need visuals that grab their attention, and Blue Fire Media can help with Kalamazoo graphic design.
If you’ve been scouring the internet for a company that provides high-quality Kalamazoo web design services, you’re in the right place! Blue Fire Media has a long, proven history of creating stunning websites that capture the essence of their customers’ brands.
Bad reviews and negative comments on social media can be extremely disheartening. With your entire life invested in your business, hearing about a poor experience can elicit a wide range of reactions.
Has the New Year gifted you with an abundance of new work? Are your marketing efforts falling by the wayside because of your workload in other areas? Blue Fire Media is here to alleviate that burden and keep your company’s digital and print marketing efforts on track.
Responsive design is the new maxim in web design, and for good reason. A website that automatically adjusts and reshapes itself to the size of the device you’re using is a valuable asset in an increasingly mobile market.
Part of what sets one web design company apart from the others is their level of customer service. There are literally thousands of different web design companies out there and there is one for every budget.
Online marketing can be overwhelming. Discovering what is the best channel to reach your target audience, or even figuring out who your target audience is for that matter, can seem a daunting task.
Google’s goalposts for what constitutes good SEO are constantly evolving. From transitioning to new algorithms to punishing sites for poor mobile responsiveness, the average website owner has a lot to keep up with just to rank favorably on the search engine’s results.
In our previous post, we discussed the basic terminology used in Google Analytics. Now, we’re going to look at a Google eccentricity that many our clients have been puzzled by: the dreaded (not provided) field. In 2011, Google made the first in a series of changes to how it displays keywords.
Google Analytics is a really cool and helpful feature, if you know how to use it. You may have wondered what all that data really means and how it can help. Understanding Google Analytics may take a little time, but the pay-off is understanding who is coming to your site.
You do need to earn honest online reviews. Does your business need to have online reviews to successfully attract customers? In today’s world, most likely, yes. For retail or service oriented businesses, absolutely.
A Google AdWords campaign is tricky. In many ways, it’s more nuanced than print or broadcast advertising. Not that there isn’t nuance in other advertising media.
If you’re going to provide photos to use on your website, you need to start with high quality images. Whether it’s a fairly small shot of a product, or a large, wide photo for the banner, you want to have top quality in the image to make your website stand out and reflect well on your business.
Search engine optimization (SEO) includes processes that make your website easily found by search engines. These processes include identifying and using keywords in website content in a way that can be continually updated.
In this post we take a break from talking business to share our view of Pure Michigan from our office. This view is outside our window at 724 W Centre Ave, Portage MI. The water is Portage Creek.
The Internet is alive with predictions for 2015 of expected trends in website design and content practices. While some bloggers have made predictions that are clear outliers, there appears to be solid agreement of some of the developments we’ll see in the coming year.
You have compiled an email list of current and potential customers, colleagues or people who in some way have expressed an interest in your business or your organization, and you want to send them regular emails.
I’m sure it is no surprise to you that mobile internet usage has skyrocketed over the last few years. A recent report from Morgan Stanley predicts that mobile internet usage will match that of desktop internet usage in 2014.
If you’re in business, you already know it’s a good idea to talk your customers so you can communicate with them on what’s going on with your business, what’s new in your product line and what services you have to offer.
In fact, your website is hosted at a very real brick and mortar location on Earth — the real Earth. All of our sites are hosted on our servers located physically in Lansing, MI, at a major hosting provider. What follows is a glossary of terms connected with website hosting.