All the Latest in Kalamazoo Web Design and SEO
Blue Fire Media is committed to staying current with the latest developments in search engine optimization (SEO), web design, and online marketing. Always investigating new avenues that may give our customers a leg up on their competitors, we understand that the landscape of the Internet is constantly changing. To learn about our current interests, projects, and thoughts, select a news article from the options below.
Bad reviews and negative comments on social media can be extremely disheartening. With your entire life invested in your business, hearing about a poor experience can elicit a wide range of reactions.
Has the New Year gifted you with an abundance of new work? Are your marketing efforts falling by the wayside because of your workload in other areas? Blue Fire Media is here to alleviate that burden and keep your company’s digital and print marketing efforts on track.
Responsive design is the new maxim in web design, and for good reason. A website that automatically adjusts and reshapes itself to the size of the device you’re using is a valuable asset in an increasingly mobile market.
Online marketing can be overwhelming. Discovering what is the best channel to reach your target audience, or even figuring out who your target audience is for that matter, can seem a daunting task.
Google’s goalposts for what constitutes good SEO are constantly evolving. From transitioning to new algorithms to punishing sites for poor mobile responsiveness, the average website owner has a lot to keep up with just to rank favorably on the search engine’s results.
In our previous post, we discussed the basic terminology used in Google Analytics. Now, we’re going to look at a Google eccentricity that many our clients have been puzzled by: the dreaded (not provided) field. In 2011, Google made the first in a series of changes to how it displays keywords.
Google Analytics is a really cool and helpful feature, if you know how to use it. You may have wondered what all that data really means and how it can help. Understanding Google Analytics may take a little time, but the pay-off is understanding who is coming to your site.
You do need to earn honest online reviews. Does your business need to have online reviews to successfully attract customers? In today’s world, most likely, yes. For retail or service oriented businesses, absolutely.
A Google AdWords campaign is tricky. In many ways, it’s more nuanced than print or broadcast advertising. Not that there isn’t nuance in other advertising media.
If you’re going to provide photos to use on your website, you need to start with high quality images. Whether it’s a fairly small shot of a product, or a large, wide photo for the banner, you want to have top quality in the image to make your website stand out and reflect well on your business.
Search engine optimization (SEO) includes processes that make your website easily found by search engines. These processes include identifying and using keywords in website content in a way that can be continually updated.
In this post we take a break from talking business to share our view of Pure Michigan from our office. This view is outside our window at 724 W Centre Ave, Portage MI. The water is Portage Creek.