If you are a small business, Internet marketing in Kalamazoo is a great way to build your brand awareness and increase your sales. In this post, Blue Fire Media will discuss four types of Internet marketing, including SEO / content marketing, pay-per-click marketing, email marketing, and social media marketing.
SEO / Content Marketing
Search engine optimization (SEO) begins with doing keyword research and deciding what keywords you want your website to rank organically for on Google. Once you have chosen your top keywords, Blue Fire Media builds a sitemap and writes content, including metadata and page titles. Once your site is set up, you can continue with our SEO services where we regularly write relevant blogs containing your keywords and post them on your website. We also monitor any 404s you may have and redirect them and search your keywords as needed to see where you’re ranking.
Pay-Per-Click Marketing (PPC)
Unlike SEO, pay-per-click marketing is paid advertising. Using Google AdWords, we work with you to create an advertisement that will be shown when users search the keyword phrase you’re targeting (search ads) or that will be shown to users as they’re viewing other websites, social media platforms, news articles, and more (display ads). You then pay for the results that you get.
Email marketing is a great way to convert leads and drive your sales by allowing you to remain in contact with your customers (and potential customers) while also offering sales, promotions, exclusive deals, products announcements, and more.
Social Media Marketing
Social media marketing can include both unpaid and paid marketing strategies. There is almost no better way than social media to keep you in your customers’ mind while also continuously nurturing customer relationships.
If you have any questions about Internet marketing in Kalamazoo, do not hesitate to contact the experts at Blue Fire Media today.