All the Latest in Kalamazoo Web Design and SEO
Blue Fire Media is committed to staying current with the latest developments in search engine optimization (SEO), web design, and online marketing. Always investigating new avenues that may give our customers a leg up on their competitors, we understand that the landscape of the Internet is constantly changing. To learn about our current interests, projects, and thoughts, select a news article from the options below.
![web marketing kalamazoo](https://www.bluefiremediagroup.com/wp-content/uploads/2018/02/Depositphotos_12810636_m-2015-480x320.jpg)
How to Respond to Negative Social Media Comments and Reviews
- posted on February 16, 2018
Bad reviews and negative comments on social media can be extremely disheartening. With your entire life invested in your business, hearing about a poor experience can elicit a wide range of reactions.
![Responsive Web Design](https://www.bluefiremediagroup.com/wp-content/uploads/2018/03/our-services-480x320.jpg)
Do You Need Help With Your Marketing “To-Do” List?
- posted on January 12, 2018
Has the New Year gifted you with an abundance of new work? Are your marketing efforts falling by the wayside because of your workload in other areas? Blue Fire Media is here to alleviate that burden and keep your company’s digital and print marketing efforts on track.
![website design in kalamazoo](https://www.bluefiremediagroup.com/wp-content/uploads/2018/02/Depositphotos_31898331_m-2015-480x320.jpg)
Google Analytics: What is (not provided)?
- posted on March 17, 2017
In our previous post, we discussed the basic terminology used in Google Analytics. Now, we’re going to look at a Google eccentricity that many our clients have been puzzled by: the dreaded (not provided) field. In 2011, Google made the first in a series of changes to how it displays keywords.
![google AdWords kalamazoo](https://www.bluefiremediagroup.com/wp-content/uploads/2018/02/Depositphotos_8197752_m-480x320.jpg)
Understanding Google Analytics: A Basic Glossary of Terms
- posted on February 17, 2017
Google Analytics is a really cool and helpful feature, if you know how to use it. You may have wondered what all that data really means and how it can help. Understanding Google Analytics may take a little time, but the pay-off is understanding who is coming to your site.
![](https://www.bluefiremediagroup.com/wp-content/uploads/2018/02/Depositphotos_22812018_m_700x443_acf_cropped_700x443_acf_cropped_700x443_acf_cropped-480x320.jpg)
You Don’t Need Five Stars to Attract New Customers
- posted on November 20, 2016
You do need to earn honest online reviews. Does your business need to have online reviews to successfully attract customers? In today’s world, most likely, yes. For retail or service oriented businesses, absolutely.
![internet marketing in kalamazoo](https://www.bluefiremediagroup.com/wp-content/uploads/2018/02/Depositphotos_64202403_m-2015-480x320.jpg)
An AdWords Campaign Takes Nuance and a Few Tricks to Make it Work
- posted on August 20, 2016
A Google AdWords campaign is tricky. In many ways, it’s more nuanced than print or broadcast advertising. Not that there isn’t nuance in other advertising media.
![web design services in kalamazoo](https://www.bluefiremediagroup.com/wp-content/uploads/2018/02/Depositphotos_8402373_m-480x320.jpg)
How to Provide Top Quality Photos for Use on Your Website
If you’re going to provide photos to use on your website, you need to start with high quality images. Whether it’s a fairly small shot of a product, or a large, wide photo for the banner, you want to have top quality in the image to make your website stand out and reflect well on your business.
![Video and Photgraphy Services](https://www.bluefiremediagroup.com/wp-content/uploads/2018/03/video-photography-services-min-480x320.jpg)
Think Your Web Content is Optimized for Search Engine Optimization? What About Your Images?
- posted on August 17, 2015
Search engine optimization (SEO) includes processes that make your website easily found by search engines. These processes include identifying and using keywords in website content in a way that can be continually updated.
![Deer and ducks](https://www.bluefiremediagroup.com/wp-content/uploads/2018/02/deer3-480x320.jpg)
Blue Fire Media's Office View, Winter 2015
- posted on February 13, 2015
In this post we take a break from talking business to share our view of Pure Michigan from our office. This view is outside our window at 724 W Centre Ave, Portage MI. The water is Portage Creek.
![](https://www.bluefiremediagroup.com/wp-content/uploads/2018/02/antoniotti-responsive-web-design-min-480x320.jpg)
Web Design Trends for 2015: Responsive, Mobile, Scroll
- posted on January 19, 2015
The Internet is alive with predictions for 2015 of expected trends in website design and content practices. While some bloggers have made predictions that are clear outliers, there appears to be solid agreement of some of the developments we’ll see in the coming year.
![web design services kalamazoo](https://www.bluefiremediagroup.com/wp-content/uploads/2018/02/Depositphotos_10888447_m-480x320.jpg)
Don’t Invite Spam Filters to Block Your Email Campaign
- posted on December 15, 2014
You have compiled an email list of current and potential customers, colleagues or people who in some way have expressed an interest in your business or your organization, and you want to send them regular emails.
![mobile friendly design kalamazoo](https://www.bluefiremediagroup.com/wp-content/uploads/2018/02/Depositphotos_41353633_m-480x320.jpg)
What Responsive Web Design Does Google Recommend For Mobile Websites?
- posted on December 20, 2013
I’m sure it is no surprise to you that mobile internet usage has skyrocketed over the last few years. A recent report from Morgan Stanley predicts that mobile internet usage will match that of desktop internet usage in 2014.