All the Latest in Kalamazoo Web Design and SEO

While Blue Fire Media is known for its web design services, we also provide print and online marketing in Kalamazoo. We have a dedicated, in-house team of graphic designers, content creators, and web developers and designers that has been providing marketing services since 2006.

When people view your website, brochure, pamphlet, or even a simple poster, you need visuals that grab their attention, and Blue Fire Media can help with Kalamazoo graphic design.

If you’re in business, you already know it’s a good idea to talk your customers so you can communicate with them on what’s going on with your business, what’s new in your product line and what services you have to offer.

Bad reviews and negative comments on social media can be extremely disheartening. With your entire life invested in your business, hearing about a poor experience can elicit a wide range of reactions.

Has the New Year gifted you with an abundance of new work? Are your marketing efforts falling by the wayside because of your workload in other areas? Blue Fire Media is here to alleviate that burden and keep your company’s digital and print marketing efforts on track.

In our previous post, we discussed the basic terminology used in Google Analytics. Now, we’re going to look at a Google eccentricity that many our clients have been puzzled by: the dreaded (not provided) field. In 2011, Google made the first in a series of changes to how it displays keywords.

Google Analytics is a really cool and helpful feature, if you know how to use it. You may have wondered what all that data really means and how it can help.  Understanding Google Analytics may take a little time, but the pay-off is understanding who is coming to your site.

You do need to earn honest online reviews. Does your business need to have online reviews to successfully attract customers? In today’s world, most likely, yes. For retail or service oriented businesses, absolutely.

A Google AdWords campaign is tricky. In many ways, it’s more nuanced than print or broadcast advertising. Not that there isn’t nuance in other advertising media.

If you’re going to provide photos to use on your website, you need to start with high quality images. Whether it’s a fairly small shot of a product, or a large, wide photo for the banner, you want to have top quality in the image to make your website stand out and reflect well on your business.

Search engine optimization (SEO) includes processes that make your website easily found by search engines. These processes include identifying and using keywords in website content in a way that can be continually updated.

In this post we take a break from talking business to share our view of Pure Michigan from our office. This view is outside our window at 724 W Centre Ave, Portage MI. The water is Portage Creek.