Many small business owners feel that they cannot afford online marketing or that it’s not worth it. That couldn’t be further from the truth – in fact – most small businesses can’t afford to NOT engage in online marketing. With an effective online marketing strategy, your small business will earn much more than what you put into your marketing budget. Also, because of increased accessibility and growth, the Internet allows small businesses to better compete against corporations and grow at much faster rates than ever before. In this post, we will look at two of the main reasons why, no matter the industry, online marketing is a vital part of a successful business.
Changing consumer expectations
Use yourself as an example. When you hear about a company or product, even if it’s a recommendation from a friend, do you check it out online first? For most people, the answer is yes. You’re likely looking for their website, reviews, and social media profiles. If you do not have an adequate and effective online presence, many potential customers will see that as a red flag and will likely choose another business that does.
Your competitors are doing it
More and more businesses are realizing the importance of online marketing. Whether it’s paid search engine marketing (SEM) like Google’s pay-per-click (PPC) or search engine optimization (SEO) if you’re not consistently working to be found online via your keywords, you can move way down the list and it can be costly and time consuming to move your way back up through the search results – especially if your competitors have an online marketing strategy.
At Blue Fire Media in Kalamazoo, we have a talented team of people with years of experience in online marketing using SEM and SEO strategies. If you’re a small business that isn’t currently investing in online marketing or are unhappy with your current marketing, do not hesitate to contact us today!