- posted on April 24, 2019
At Blue Fire Media, we’ve built websites for some of Kalamazoo’s most iconic businesses, including Airway Fun Center, Kalamazoo Metro Transit, Clock N Lock Escape Rooms, and the currently-in-progress Exchange Building. We’ve gained – and maintained – our foothold in the area because we understand the needs of local businesses. As the leading Kalamazoo web development team, we know how important a good, easy-to-use website is to the success of your company. Because of that, we follow some pretty strict design principles and – more importantly – work hard to ensure that your site is usable by all (not many, not most) visitors. Today, let’s look at a few things that every business owner should consider when building a new website.
First and foremost, it’s 2019… your website must be mobile responsive. A mobile responsive website appears correctly on all devices, including smartphones, desktop computers, notebooks, and tablets. It’s designed to respond to the user’s screen size, adjusting itself to maintain proportions and usability. Without mobile responsiveness, your website could be missing out on over 50% of potential visitors!
W3C compliance verifies that your website is optimized and in line with the standards set by the World Wide Web Consortium. Although invisible to most users, compliance ensures that your site’s functioning properly, loading quickly, and capable of being rendered by a range of browsers. In addition to this, sites with better compliance scores tend to rank better in search engines, as their optimized code ensures a much higher content-to-HTML ratio.
The team at Blue Fire Media is committed to creating functional, beautiful, and optimized websites. If you’ve been considering a new site for your business, why not work with the most trusted Kalamazoo web development team? Call today to have your site built by the area’s leading experts, Blue Fire Media!