As a business, it’s extremely important to leverage the power of the Internet to market your business. In a recent study, it was found that 97% of consumers used the Internet to find local businesses. In addition to that, 46% of all Google searches were people looking to gain local information. With these numbers in mind, it’s essential to recognize that the Internet is a key marketing opportunity, one that allows you a low-cost, long-term way to promote and sell your business to local customers. In today’s post, we’re going to talk about three things you should look for when you’re looking for web design in Kalamazoo.
1. The complete package
A lot of web designers focus on one or two areas: design, programming, marketing, SEO, or visual layout. If you’re a small business, your best bet is to choose a company that offers all of these services under one roof. Not only will you save money, you’ll avoid the hassle of having to coordinate the efforts of two or three different teams during your website’s design. Additionally, a company that handles everything in house is better equipped to produce a more cohesive product, meaning that your business will be accurately – and consistently – portrayed in every element.
2. Fresh, original content
If you don’t have an existing website, you’re going to face another challenge: content creation. For many business owners, writing about their business can be challenging. That, coupled with the need to create SEO-focused content, can cause the project to stall. When you work with a team that includes copywriters, you can communicate your business’ philosophy, mission, and goals to them and they can translate those things into keyword-rich content that captures your intent and helps you rank better on Google searches.
3. Ongoing attention
After your website goes live, the real work begins. A good, well-ranking website isn’t something that you create once and then forget about. In that vein, a good web design company is one that continues to work with you even after your site has gone live. They can help you improve your search rankings, create better customer experiences, and generate more sales by regularly updating your site. Adding new content every month is a great way to show customers that your company is active, engaged, and looking forward. More importantly, keeping everything accurate is essential. You wouldn’t want customers showing up to your business hours after you’d closed due to an inaccuracy on your website!
At Blue Fire Media, we do all of our own work in house. Comprised of a skilled team of graphic designers, copywriters, and programmers, we work with local businesses to create sites that get them found. So, if you’ve been searching for a good provider of web design in Kalamazoo, we encourage you to take a look at our site, browse our portfolio, and call us to get started!